With ITG’s Storyteq technology having been named a Leader in the Gartner® Magic Quadrant™ for both Content Marketing Platforms and Digital Asset Management, David Mackay’s appointment capitalizes on the company’s momentum to bring ITG’s AI-enabled content solutions to more US marketers.
Inspired Thinking Group (ITG), the tech-enabled, agile content business, has announced the appointment of David Mackay as its Storyteq US Chief Revenue Officer (CRO) to grow the company’s presence across the North American region.
The appointment comes at an exciting time for ITG and its clients, with its Storyteq marketing technology having been named a Leader in the Gartner® Magic Quadrant™ for Digital Asset Management 2025, as well as the Gartner® Magic Quadrant™ for Content Marketing Platforms 2024 – the only vendor to feature as a Leader in both categories.
With Mackay joining as US CRO, he’s now tasked with harnessing Storyteq’s momentum and enhancing its global footprint, bringing the company’s tech-enabled, agile approach to Halo content at scale to new clients across the US.
Mackay’s role at Storyteq will see him lead the development of the company’s go-to-market (GTM) strategy and vision for growth in the North American region, while putting an organizational structure in place that ensures long-term, sustainable success.
Already firmly established across the UK and Europe through its innovative Halo agile content services and Storyteq marketing technology, ITG works with world-renowned clients including the likes of KFC, Heineken, Jaguar Land Rover, Samsung and Comcast, amongst others.
